GSK

By showing people how these products help them reclaim their right to do the things they love.

Role: Branding, Concepting, Copy, Post-production

GSK was partnering with Pfizer, one of its largest business transformations, with ambitions to be the #1 Consumer Healthcare company globally. And they were looking for an agency to bring GSK’s collective brands to the masses in style. We responded, this work won, then clients scraped it all … but the work still smacks.

Empower people to say:

Hero visuals

Empower people to say:

But not everyone can seize their right to well. Let’s change that.

Today 20M people don’t have access to the products and services they need to keep them healthy.

GSK will start by putting $1M into the fund and launching a push for legislation to make OTC essentials covered by LINKS/SNAP

Moving forward, every purchase puts an additional $1 into the fund to push our efforts further

We’ll announce this effort through PR, paid and owned channels—and we’ll encourage our competition to join us

And we’ll partner with key retailers on other efforts focused on closing the gap further

A promise on every pack as well

Along with a scannable QR code that would take shoppers to a microsite where they could see how their purchase gets put into action.