NBA All-Star 2024 Activation: State Farm NeighborHoops

Disney asked for an activation that stood out. Who doesn’t ask for that? So we built the Tom Hanks Big piano, except it's a basketball challenge on a digital court that plays the State Farm jingle (which is a bop) when you dribble.

@theprofessor Little dribble workout at the #StateFarm Neighborhoops experience at NBA Crossover this weekend. Come through for a chance to beat my time! #NBAAllStar #ad ♬ original sound - TheProfessor
@jesseryt Check out the #StateFarm Neighborhoops experience at NBA Crossover this weekend and see if you can beat my time! #ad ♬ original sound - Jesser

State Farm x RunDisney Activation

State Farm presented the Walt Disney World Marathon. Our job was to make Good Neighbor mean something across RunDisney weekend, 2023.

Insight:
State Farm shows up for people on the road. A marathon is just a longer road.

Next Level Interface:

a kiosk let runners write a custom message to someone they loved who was running, then watch it animate inside the space.

Big-Time Presence:

You could not walk into that expo center and miss us. Runners found their message, then found themselves wrapped in it.

360º Approach