@Jake from State Farm

I’m a recurring member of our always-on social work stream and helped launch Jake’s TikTok account in late 2021, which grew to over 1M followers in about a year and a half.

If you’re not on TikTok, peep his IG and Twitter.

2023 AdAge Creativity Awards
Finalist — Best Use of TikTok

2023 One Show
Short List — Social Channel — Single Platform

2023 Shorty Awards
Gold Honor — TikTok Presence
Silver Honor — TikTok Partnership
Audience Honors — TikTok Partnership & TikTok Presence

Role: Concept, scripts, post-production

Here are a few of my offerings:

@jakefromstatefarm How to back up your car in 3 simple steps: 😎 @artbydemarcusshawn #gooddeed #dayshift #funnymoments #jakefromstatefarm ♬ original sound - Jake from State Farm
@artbydemarcusshawn I dont think @jakefromstatefarm is getting his shoes back #fyp #ad ♬ original sound - DemarcusShawn
@devanondeck Outfit Inspired by @Jake from State Farm 👀 Go to his page to see how I styled him #letsgetdressed #GRWM #ad ♬ original sound - outfits ✘ anime
Cool activation (click me)